Joe Evans started in the coffee industry in Utah in 1996. Since then, things have changed a bit. In this video to take a brief dive into Joe's story and coffee philosophy.
Joe wears a lot of hats at La Barba Coffee all of which require some level of expertise.
Ask him anything - joe.e@Labarbacoffee.com
There's a difference between 'cupping' coffees and simply tasting them. This is the cupping process. It's a communal experiencing of a the Coffee to assess for flaws or adjust roast profiles to better fit the Coffee under evaluation (among many other things). It's simultaneously a multisensory critique, deeper understanding, and celebration of the Coffee in question.