Coocentral is a large, well-organized cooperative that buys over 10.2 million kilograms of parchment coffee from 3,783 members throughout the department of Huila, Colombia. The department of Huila is located in south-central Colombia; its municipalities are: Gigante, Garzón, Agrado, Pital, Tarquí, Guadalupe, and Suaza. This area is known for producing a higher-altitude coffee in a more temperate climate.

Coocentral's motto is "Una gran familia al servicio del caficultor, comprometida con el desarrollo de la región," which means: "A big family serving coffee producers and dedicated to the development of the region."